Honeywell Sr Manager, BendixKing Marketing in Phoenix, Arizona

Sr Manager, BendixKing Marketing

Join a team recognized for leadership, innovation and diversity

Honeywell Aerospace has an exciting opening for a marketing leader at BendixKing, our avionics brand for experimental and general aviation aircraft. BendixKing is one of the most famous brands in aviation, with products in thousands of aircraft worldwide. We’re part of Honeywell, a Fortune 100 software-industrial company that is one of the world’s leading aerospace suppliers.

The successful candidate will understand traditional and digital marketing, and know how to plan, buy, and evaluate the performance of traditional and digital advertising and other promotional activities. He or she will understand how to develop and manage a marketing lead funnel, and how to implement both brand awareness and demand generation-oriented marketing campaigns.

The successful candidate will also understand and know how to execute search engine optimization, search engine marketing, direct email and other digital marketing programs.

Finally, you will need to understand both business-to-consumer and business-to-business marketing.

In this position, you will launch new products, develop web pages and digital content, manage advertising, help coordinate media interviews and visits, and produce strategies and collateral for trade shows – all with an emphasis on innovative, digital marketing and actionable analytics.

This is a fast-paced and highly visible opportunity occurring at a time of rapid innovation. New BendixKing products like the xVue Touch and Aerovue Touch flight displays are bringing dazzling new capabilities to the cockpit. Innovations in urban mobility, light jets and electric aircraft are creating new ways to fly.

If you’re an innovative digital marketer, can plan strategically and deliver results, are a great communicator, and either love to fly or have an interest in aviation, and you have a “be courageous, win and have fun” attitude – please apply now.


  • Understanding aviation market dynamics, segmenting, buying decisions and customer personas -- and developing and executing marketing plans covering mass, micro and behavioral marketing audiences that increase sales and brand reputation.
  • Managing vendors and partnering with our internal creative services to produce content focused on pre-purchase (new), existing and post-sales customers directly and through distributors.
  • Extensive partnership with top executives, marketing colleagues, government affairs, investor relations, our sales training organization, public relations and internal communications.
  • Maintaining – and serving as a role model for – a close and productive working relationship between BendixKing, Honeywell Aerospace and Honeywell’s corporate marketing group.
  • Analyzing marketing metrics, producing competitive intelligence and adjusting campaigns accordingly to produce the highest sales.

    40 Create and Execute Marketing Plans

    15 Identify Adjacent Markets

    15 Manage Vendor Relationships

    20 Organize Trade Events

    10 Manage Marketing Budget


  • High School Diploma or GED
  • Some experience in corporate marketing, Marketing communications.


  • Bachelor's degree in marketing, business or communications preferred
  • Knowledge or experience in the aviation industry, or proven ability to gain that knowledge quickly. Pilots highly desired.
  • Experience introducing new products.
  • In-depth knowledge and provable practical experience in digital marketing, preferably in behavioral targeting and micro-targeting.
  • Experience operating in a fast-paced or start-up corporate culture, with evolving requirements, expectations and organizational needs.
  • Exceptional relationship-building and influencing skills to drive engagement with senior leaders, peers and customers around the world.
  • Strong analytical and persuasive skills; excellent presentation and writing prowess.
  • Creative and strategic thinker with a track record of turning plans and ideas into actionable programs.
  • Proficiency in integrated marketing strategy, communications disciplines, digital and competitive analysis, budgeting and the ability to drive alignment among many stakeholders.
  • Proven experience in working with top executives in a highly matrixed company.
  • Understanding the fundamental “customer decision journeys” in an online environment, and proven experience applying them to produce sales.
  • Self-directed, highly motivated, results-driven – and a “win and have fun” attitude to work and managing people and projects.
  • Strong program management and planning skills, with a focus on quality and attention to detail.
  • Ability to manage multiple programs/projects simultaneously.
  • Strong skills in Excel and PowerPoint.

Exempt Honeywell Aerospace Overview

  • Continued Professional Development
  • Some Travel Required
  • Relocation Provided
  • Job ID: HRD35891
  • Category: Marketing
  • Location: 1944 E Sky Harbor Circle, Phoenix, AZ 85034 USA

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status.

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.

For more information on applicable equal employment regulations, refer to the EEO is the Law poster .

Please refer to the EEO is the Law Supplement Poster & the Pay Transparency Policy .

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