Honeywell Sr Digital Marketing Specialist in Bucharest, Romania

Sr Digital Marketing Specialist

Deliver business value through Right and Fast partnership

Ensure the development of effective digital marketing campaigns across channels including email marketing, marketing automation, paid advertising and landing page optimization. You will evangelize digital marketing processes, standard tools, and best practices. You will also work across the business to define and implement a common paid search and SEO strategy that drives inbound leads and web traffic. Partner with the content marketing team to drive gated content marketing efforts, conversion, and nurturing programs. Develop a blog platform and drive a blog community development initiative. Finally you will work across the Honeywell businesses in the overall digital makreting transformation effort.

Enable digital marketing, demand generation, and marekting autmation campaign excellence and optmiziation across the business.

Ensure digital marketing effforts are aligned to clear KPIS and drive marketing qualified leads that enable new customer acquisition and growth.

Leverage inbound search engine marketing and optmiziation to increase 1st page results, web traffic and lead generation

* YOU MUST HAVE *

  • Bachelor’s Degree
  • Fluent in English

* WE VALUE *

  • Significant experience in digital marketing
  • Extensive capabilities in search engine marketing and search engine optimization
  • Strong capabilities in gated content marketing, email marketing, and lead nurturing
  • Significant knowledge of marketing automation, in particular Marketo
  • Some experience in A/B testing, multi-variant testing, targeting, re-targeting, paid advertising and paid social
  • Strong capabilities in process development, agency management, and project management
  • Ability to drive a strategy through relationships, influence, data, and strong communication skills

    20 Develop digital marketing strategies, content & assets

    20 Manage process, business stakholder expectations

    20 Lead search marketing strategy and implementation

    20 Review, adapt, improve digital marketing plans

    20 Analyze digital marketing reports

Exempt How Honeywell is Connecting the World

INCLUDES
  • Some Travel Required
  • Continued Professional Development
ADDITIONAL INFORMATION
  • Job ID: req136767
  • Category: Marketing
  • Location: 3 George Constantinescu,, Upground building, 5th floor (entrance A) District 2, Bucharest, B 020339 ROU

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status.

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.

For more information on applicable equal employment regulations, refer to the EEO is the Law poster .

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