Honeywell Home AP Strategic MKT Leader, Shanghai, EES, HBT in Shanghai, China
Description Home Strategic and Branding Marketing Leader will report to G. China/HGR Home VP & GM and matrix to Strategy & Marketing Leader of SPS Greater China & HBT Greater China/APAC.
He/she is responsible for leading, managing and directing all of the strategic marketing related activities in the Greater China/HGR region. He/she will work with the marketing leadership and Greater China leadership across LOBS and Functions to identify, document and execute a growth strategy for the business as well as vertical components. This will be accomplished by working directly with the local team to develop and execute on the business’ strategic plan.
The successful candidate will work closely with internal senior executives, Field Sales organization, key business partners and the senior management team to maximize the growth, development and return on investment of the organization’s product portfolio today and in the future. Oversees development of customer insights and business/market intelligence development, syndicated data, sales analysis and corresponding presentations so as to identify and capitalize on the most advantageous business opportunities.
Specifically, he/she must:
Manage strategic marketing activities. • Develop strategic plans that enable businesses to grow faster than their markets. • Define marketing and business development strategies aligned to the strategic plan. • Align functional plans with the strategic plan. Lead integrated cross-functional teams to execute plan to drive outstanding financial results. • Develop and implement comprehensive marketing plans focusing on growing sales and increasing profitability • Develop forward looking product/service plans that enable profitable growth into the future. • Identification of cross-selling opportunities that fully utilize the breadth of Honeywell’s product and service offerings across all businesses. • Investigate marketing opportunities with significant scale and synergy to drive growth and leverage current portfolio of products. • Develop and implement all marketing department standards, policies and procedures. • Hire, assess, develop and grow strategic marketing organization globally. • Build world class marketing capabilities, processes and tools. • Use management operating system to drive results.
Develop and maintain a strategic plan for business growth including: • Portfolio analysis and assessment to identify revenue and growth plans by market and product segment. • Identification and evaluation of organic growth strategies by product line, globally. • Identification and evaluation of inorganic growth strategies including acquisitions, alliance, licensing, and partnership opportunities linked to the strategic plan. • Fact-based analysis of market trends; competitive data; technology advancements; and customer needs assessment and new product developments. • Creation of a prioritized strategic technology development plan for the business. • Development of regional strategic plans to expand globally.
Develop branding strategy and business model reference for Home Business Growth to achieve finance goals; Manage the marketing branding team to make sure all smooth in channel, advertisement development and management
Qualifications Candidate Profile
The successful candidate will be expected to be a high-energy, creative and resourceful self-starter who demonstrates leadership skills and instincts. He/she is highly intelligent and enthusiastic with a commitment to excellence. In terms of personal competencies, the successful candidate must be a hands-on person who possesses the best combination of strategic thinking and drive to achieve tangible business results. The candidates must be able to balance theoretical thought with practical. In addition, he/she should possess the following competencies: •Strategic Marketing Skills: Deep understanding and experience with the ability to practically apply, as well as coach others to do so. Makes a strong link between strategy and functional results. •Leadership: A confident, mature person with the ability to connect and inspire others. A proven track record of leading projects and teams that successfully achieve milestones and complete deliverables. Also, a proven track record of attracting, developing and leading a world class organization. •Results-Oriented: A driver who possesses the ability to take actions and implement effective solutions in a timely manner •Problem Solver: A creative yet pragmatic problem solver. Methodical and hands-on as well as detail-oriented •Analytical Thinking and Decision-Making: A “conceptualizer” of enterprise and market trends/issues who can then integrate that thinking into marketing and business strategies. Decisive and logical at thoroughly evaluating issues. Excellent planning, execution and project-management skills. •Teamwork and Interpersonal Skills: A team player and builder, receptive to ideas from others. Shares information and keeps team members and partners informed. Works effectively with others to identify and resolve issues. Excellent interpersonal skills and an ability to interact successfully with all levels of management as well as a diverse work force. •Ethics: Highest level of professional integrity and honesty as well as personal credibility.
The successful candidate will have total 10 years experience with 3-5 years in consulting. He/she must have success leading marketing, strategic planning and growth initiatives. The successful candidate must possess proven marketing strategic, analytical and implementation skills.
In addition to management consulting or equivalent strategic planning experience, it is critical that the successful candidate have hands-on experience in developing businesses in unchartered territories, where significant impact/growth was achieved.
The ideal experience base for this position would include a hybrid of both marketing and strategy. Preferably, the successful candidate will have worked within an operating environment as well as in a strategic consulting or staff marketing role. He/she is an excellent broad-based business thinker who can collaborate effectively with peers and executive functional and senior business line leaders.
Specifically, the successful candidate should bring: •Proven strategic marketing, strategy formulation and product/business positioning skills. •Solid commercial development and marketing expertise in a B2B environment with significant growth expectation. •Strong business acumen, “street smarts” and an in-depth understanding of the marketing and financial implications of new opportunities •Experience with the implementation of growth, new business development and marketing initiatives that lead to stronger market penetration. •International experience and culturally savvy. •Results to growing a business with profitable, organic and acquisition-oriented initiatives that leverage a company’s core technology, cost and competitive advantages. •Proven people leader and developer of talent. •Experience managing in a matrixed and lean culture that continuously prioritizes operational excellence.
Educational Requirements An undergraduate degree in marketing, business or technical discipline is required. An MBA is highly desirable (top-tier school preferred).
The role requires a good command of both English and Mandarin Chinese language
Title: Home AP Strategic MKT Leader, Shanghai, EES, HBT
Requisition ID: 00354453